kvetcch

Campaign / Key visuals

No Exit

Self-initiated campaign study

A lighter, a black car and fire carry one irreversible action through a series of keyframes.

Role
Concept, visual direction and campaign system
Delivered
Key visual series, narrative image sequence and keyframes designed for motion
Fire fills the cabin of a black car against a pale studio backdrop
Final key visualKVETCCH / 04

/ 01 PROJECT NOTES

One action, four frames

The sequence keeps the same objects in view: a black car, a lighter, polished metal and fire. The frames move from the car at rest through ignition to the fire, giving each image a clear place in the action.

/ 02 SELECTED MATERIAL

Four frames

FRAMES / 04

A black car sits on a bare, light studio floor
01
A hand holds a lit metal lighter against a pale wall
02
A dark bottle with a burning wick stands on a concrete floor
03
Fire burns behind a metal hood ornament
04