Client
KOKA — a Polish streetwear brand deeply rooted in hip-hop, skate, and graffiti cultures of the early ‘90s. It creates quality apparel for individuals immersed in street culture and music, leading uncompromising, fast-paced lifestyles. U R S represent.
Overview
“Threads of Tradition” celebrates the intersection of contemporary streetwear and traditional embroidery, creating a vibrant collection that honors cultural craftsmanship with a modern edge. Each jacket in this collection by KOKA, in collaboration with kvetcch, showcases intricate embroidered designs that fuse folk art motifs with urban aesthetics. These pieces are bold yet nostalgic, paying homage to heritage while making a statement in the world of modern fashion.
Objective
To highlight KOKA’s commitment to preserving cultural artistry within the framework of street style, inspiring wearers to embrace their roots while defining their individuality in the urban landscape.
Highlights
- Cultural Embroidery: Jackets are adorned with floral and geometric patterns inspired by polish folk art.
- Statement Pieces: Each item is a bold, eye-catching piece that combines traditional motifs with contemporary silhouettes, appealing to the fashion-forward yet culturally conscious.
- Modern Heritage Fusion: Merging timeless craftsmanship with streetwear sensibilities, the collection invites wearers to connect with history through a modern lens.