Client
A social awareness campaign aimed at raising consciousness about dementia, its impact on individuals, families, and society at large. The campaign uses powerful visual storytelling to foster empathy, educate, and spark meaningful conversations about memory loss and mental health.
Overview
“Fading Echoes” is a visual campaign that illustrates the quiet, often invisible journey of memory loss experienced by millions affected by dementia worldwide. Through compelling imagery, the series captures the contrast between vivid innocence and the gradual fading of memories over time. A central character guides the narrative, expressing confusion through questions typical of someone experiencing dementia.
Objective
To raise public awareness about dementia and its profound impact on individuals, families, and society. The campaign seeks to evoke empathy, prompt meaningful conversations, reduce stigma, and highlight the importance of emotional support for those impacted.
Highlights
- Engaging Narrative: Personalizes the dementia journey through a central character.
- Exploration of Identity: Questions highlight the loss of self.
- Emotional Engagement: Evoke empathy to motivate support.