Client
TRUDNO. is a Polish streetwear brand rooted in hip-hop culture and urban aesthetics. Known for its bold designs and quality craftsmanship, TRUDNO. combines traditional Polish motifs with modern street style.
Overview
Introducing the kvetcch × TRUDNO Spring 2k30 collection — a fusion of AI-driven designs by emerging designer kvetcch and TRUDNO. iconic streetwear brand from Poland. This visionary collaboration blends intricate, AI-generated embroidery with modern silhouettes, creating jackets that merge cultural heritage with futuristic aesthetics.
Objective
Showcase a collection that represents the intersection of technology, tradition, and self-expression. Each jacket features vibrant, folk-art-inspired motifs — floral patterns, abstract faces, animals — crafted through AI and brought to life on contemporary streetwear.
Highlights
- Artistic Embroidery: Detailed designs emphasizing textures and craftsmanship.
- Diverse Models: Showcasing individuality through various looks and styles.
- Fusion of Tradition and Futurism: Combining folk-art influences with AI-generated elements.